Newspaper article The Florida Times Union

Business Mixing with World Cup; Jacksonville Soccer Team Hosting Gathering for Next U.S. Showdown

Newspaper article The Florida Times Union

Business Mixing with World Cup; Jacksonville Soccer Team Hosting Gathering for Next U.S. Showdown

Article excerpt

Byline: Roger Bull

Watching soccer can be pretty rowdy stuff, what with the face painting, the costumes, the chants.

So Steve Livingstone doesn't know what to expect for what he's arranging Thursday - a businessperson's lunch to watch the United States play Germany in the World Cup. What he does know is that there will be a crowd. He's already got 250 people signed up to gather at the Omni Jacksonville Hotel for lunch, networking, beer and soccer.

Livingstone is president of the Jacksonville Armada FC, the North American Soccer League team that begins play next year in Jacksonville. Since the team was announced earlier this year, it's been hosting soccer watching parties at various bars. But it's picked it up for the World Cup.

He said about 2,000 people attended two events for the U.S.-Portugal game on Sunday. Now comes Thursday's noon game that will determine whether the U.S. will advance or not.

"Because of the lunch hour," he said, "instead of a party in the pub, we thought we'd have more of a business atmosphere. …

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