Newspaper article The Journal (Newcastle, England)

Consumer Confidence Paramount

Newspaper article The Journal (Newcastle, England)

Consumer Confidence Paramount

Article excerpt

THE NFU has welcomed Professor Chris Elliott's recent report into the integrity and authenticity of the UK food supply.

President Meurig Raymond said the publication demonstrated the Government's commitment to making improvements on the issue and provided a reminder to consumers about the need to vote with their pockets.

"Food fraud is an issue that must be taken seriously as it is corrosive to consumer confidence, which has ramifications right the way through the food chain," he said.

"British farmers are rightly proud to be growing the raw ingredients for the food industry, and its success is reliant on consumer confidence.

"Committing to British farmers on a financially viable and longterm basis will help ensure UK consumers can obtain easily traceable and excellent quality UK products.

"It is also important that food service companies are not exempt from this process and are encouraged to make strides in shortening their supply chains. …

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