Newspaper article Daily Examiner (Grafton, Australia)

Farmer Lou's the People's Fave

Newspaper article Daily Examiner (Grafton, Australia)

Farmer Lou's the People's Fave

Article excerpt

Byline: David Moase david.moase@dailyexaminer.com.au

A YEAR of change for Farmer Lou's has done nothing to damage the connection between the business and its customers.

In fact, on the evidence of Saturday night's Daily Examiner Clarence Valley Business Excellence Awards, that connection is only getting stronger.

Farmer Lou's on South took out the People's Choice Award, the ultimate vote of confidence from customers, for the second year in a row.

The award came following the closure of their Grafton store to focus on the South Grafton operation and a growing online market.

"We have customers who come over from the north side to shop at our store," said a happy business founder Lou Felice on Saturday night.

In accepting the award, Paul Felice put the Farmer Lou's on South success down to 'good old fashioned customer service'.

"It's the service that separates us from them - them being big business, and us being small, independent and mostly family-owned business," he said, comments that drew enthusiastic applause from the audience. …

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