Newspaper article The Northern Star (Lismore, Australia)

We Have Scope to Really Boost Visitor Numbers above One in 16

Newspaper article The Northern Star (Lismore, Australia)

We Have Scope to Really Boost Visitor Numbers above One in 16

Article excerpt

TOURISM is one of the leading industries in Northern Rivers that brings $1.5 billion to our economy and employs more than 7% of our workforce. But as the NSW Parliamentary Research Office recently reminded us, only 6.4% (one in 16) of domestic and international visitors to NSW come here.

Although the North Coast is Australia's third most popular tourist destination, trailing only Sydney and Melbourne, these numbers tell us there is still huge scope to entice more visitors beyond Byron and into the wider Northern Rivers region. And I have recently connected with a great team of locals dedicated to making this happen.

Destination Byron is a volunteer committee that has existed for three years and, after electing a new board, the group is geared to step into its next phase.

President of Destination Byron, Cameron Arnold, says the group has three key objectives:

Disperse visitors across the entire region. Cameron says Byron Bay is over-loved and there's exciting opportunities for other parts of the region to enjoy the benefits of the visitor economy. …

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