Newspaper article The Florida Times Union

Radio Programming for Haitian Audience; WYMM 1530-AM Owners Using French-Creole to Carve out Cultural Niche

Newspaper article The Florida Times Union

Radio Programming for Haitian Audience; WYMM 1530-AM Owners Using French-Creole to Carve out Cultural Niche

Article excerpt

Byline: Drew Dixon

The new radio station ownership group that purchased Jacksonville's WYMM 1530-AM is programming the frequency mostly in the French-Creole language in hopes of attracting an audience from the growing number of Haitians in the First Coast area.

Three physicians, Ernst Michel, Serge Vilvar and Vorbes Aleger, put together $500,000 in capital and formed Radio Puissance International in order to complete the radio purchase from Word Broadcasting Corp. Michel said Thursday that much of the programming on the station was already in the process of changing since March when the two parties started negotiating the sale.

The programming will be mainly talk shows and news, though there will be some music, Michel said.

The talk show hosts will be drawn from the First Coast area and the broadcasting purchase is an extension of the newly formed Haitian American Professional Association of Northeast Florida, which Michel helped form.

"Education is a problem [for Haitian natives] in making it with any chance in any community or any country," Michel said. …

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