Newspaper article The Observer (Gladstone, Australia)

Repeat Customers Will Bring Ongoing Success

Newspaper article The Observer (Gladstone, Australia)

Repeat Customers Will Bring Ongoing Success

Article excerpt

A KEY factor to your business's future success is returning customers.

Although existing customers are vital to a business, it is often found that many businesses continue to disregard the need to ensure customers continue to return and instead focus their attention on attracting new customers.

There are various reasons as to how your repeat customers can play a major role in the success of your business.

It is more expensive to try to attract new customers than it is to ensure the customers you already have are satisfied and well looked after.

Also, repeat customers are your business's best advertisements; if a customer comes back it is because they're satisfied with your product or service and will therefore be more likely to tell their friends, family or colleagues about it.

In order to keep your existing customers it is imperative that you're consistent, do what you say you're going to do, know your customers' needs, buildrelationships with customers and hire staff who are willing able to do allof the above. …

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