Newspaper article The Queensland Times (Ipswich, Australia)

Strong Focus on Customer Care

Newspaper article The Queensland Times (Ipswich, Australia)

Strong Focus on Customer Care

Article excerpt

LENSPRO at Booval Fair has recently undergone a major refurbishment, making it a very impressive store.

In addition to the facelift, the installation of specialist equipment to better care for clients' eyes is a major boon for the practice.

Their focus is on customer care and that is the foundation of this business.

LensPro Booval owner Melanie Sutherland is a qualified optometrist and worked in a large chain outlet when she finished her degree, before moving to LensPro in June 2011.

She acquired the business in January, 2012 and believed it was time to make some changes to the physical space and also to improve on available technology.

Store manager Renee Richardson is delighted with the way the store has turned out.

"We closed the store for a week to get the work done. We have a new reception desk, we have refreshed the consultation rooms, we have centralised the seating for clients waiting for service. It is white and there's a very clean, fresh feel to the space. It also means we have more display space for our range of frames. It was looking tired but is just great now," she said.

"We are pleased to have installed a retinal imaging camera which is used to capture images of the interior surface of the eye. It is a brand new piece of technology for us and is offered to each of our clients during a standard eye test. It is carried out for a small additional fee."

The digital technology captures images of the retina, optic disc, macula and posterior pole.

They are accurate images that are viewed immediately and can be compared with former images so that the health of your eye can be tracked over time.

Another feature of LensPro is the in-store optical lab.

According to the company, they can fit lenses for about half the price of other stores.

"We have the one-hour optical lab where we can make a standard single lens in that time. Essentially, while someone goes shopping, their prescription can be made up and ready before they leave the centre. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed


An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.