Newspaper article The Evening Standard (London, England)

Postal Service; FOODNothing in the Fridge? New Deliveries Bring All the Ingredients for a Healthy Dinner Directly to Your Door, Says Phoebe Luckhurst

Newspaper article The Evening Standard (London, England)

Postal Service; FOODNothing in the Fridge? New Deliveries Bring All the Ingredients for a Healthy Dinner Directly to Your Door, Says Phoebe Luckhurst

Article excerpt

Byline: Phoebe Luckhurst

IT'S dinner time and the cupboard is bare. Well, that's not strictly true: you've Googled its contents in the indeterminate hope that you actually have a five-minute meal on your hands, but the culinary pickings yielded by inputting "bicarbonate of soda, an egg and small marmalade pot I stole from a hotel" were slim to bewildering. Is Pret still open? It's a very London dilemma. Inner-city living tosses you far from large supermarkets while small express versions are expensive and poorly stocked. Anyway, you rarely have the mental or physical energy to enter either -- unless your sanity can weather the queue of 40 harassed commuters waiting to process the same Innocent veg pot at the self-scanner.

You're all for supporting small independent grocers, except their scatter-gun approach to product acquisition means you rarely leave with dinner in the bag, though that dubious houmus and those soggy tortillas will get you through the walk home.

And so a new product has emerged to feed the hungry masses: delivery boxes. Not takeaways -- too unhealthy -- but companies that deliver boxes containing the precise quantities of ingredients and recipes to help Londoners eat well without the fuss.

The head chef at Hello Fresh (hellofresh.co.uk) develops new recipes every week. Each step is illustrated with photos, so even the most basic of chefs (guilty) should be able to follow. Hello Fresh sources the ingredients from its Britishbased suppliers -- its fishmonger is James Knight of Mayfair, which supplies Clarence House -- and boxes them up for you. Delivery is free; a family box starts from PS4 per meal. There are vegetarian and carnivore options.

Gousto (gousto.co.uk) offers boxes containing three meals for either two or four people; the introductory rate is PS3.30 per meal. Gousto launches 10 new recipes per week. …

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