Newspaper article Evening Chronicle (Newcastle, England)

Monty Gets a Handbagging from Mulberry in Ads Battle

Newspaper article Evening Chronicle (Newcastle, England)

Monty Gets a Handbagging from Mulberry in Ads Battle

Article excerpt

Byline: Emma Johnson

DON'T really like Christmas.

IThere, I've said it. I said it last year too. I will say it a few more times between now and the day when the big man in the red suit comes down the chimney.

That's not to say I won't buy presents, go to parties and possibly even put up a Christmas tree, something I have recently returned to doing after a five-year hiatus.

I don't need the excuse of Christmas to shop or party, I do both of those too much anyway. I am also lucky enough to see my family on a regular basis and don't need to be coerced into having dinner with them by the promise of pigs in blankets.

What I do like about Christmas is the adverts. Christmas ads have been a 'thing' ever since Coca Cola created the Santa we all know to shift fizzy pop back in 1931. But in recent years, with the major stores fighting for our cash, they have become 'occasion TV'.

Having loathed the Bear and Hare ad last year I was a little late to the Monty the penguin party but finally viewed John Lewis' commercial this week and was suitably moved.

I can't say the same for the M&S one. A couple of fur-coated fairies sprinkling glitter from the rooftops doesn't compare to Take That swapping pressies with Twiggy. The lost cat is a nice touch and very internet-savvy given social media's feline obsession but could they not have squeezed David Gandy into the promo for a couple of seconds at least? As cute as Monty may be though, his feathers are sent flying by the festive film from Mulberry.

The luxury British bag brand this week unveiled its 90-second short #winchristmas which sees a well-to-do family trying to out-do each other with their surprises.

First the young woman is given a hand-painted portrait by her sister, then comes a perfect little puppy from her mum - which even waves its paw - next the boyfriend brings her a unicorn only to be blown out of the water by grandma's gift of a bright pink Mulberry Bayswater bag which as the title suggests - wins Christmas. …

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