Newspaper article The Evening Standard (London, England)

HAIR RAISING! WE'RE ASKING LONDONERS TO SPORT A NEW HAIRSTYLE ON RED NOSE DAY; STANDARD JOINS COMIC RELIEF IN CASH APPEAL FOR THE CAPITAL'S POOR; Special Bake off, 'People's Strictly' and Mr Bean in Bid to Pass PS1bn Mark

Newspaper article The Evening Standard (London, England)

HAIR RAISING! WE'RE ASKING LONDONERS TO SPORT A NEW HAIRSTYLE ON RED NOSE DAY; STANDARD JOINS COMIC RELIEF IN CASH APPEAL FOR THE CAPITAL'S POOR; Special Bake off, 'People's Strictly' and Mr Bean in Bid to Pass PS1bn Mark

Article excerpt

Byline: David Cohen Campaigns Editor

THE Evening Standard Dispossessed Fund has joined forces with Comic Relief to raise money for Londoners in poverty at a time of rising inequality across the capital.

We are asking our readers to "make your hair funny for money" for Red Nose Day -- and as you can see, actress Emilia Fox has sportingly got us under way.

A star-studded cast-- including Claudia Winkleman, Fearne Cotton and David Walliams -- are backing Red Nose Day, which this year falls on Friday, March 13.

You might decide to style your tresses in a quirky fashion, sport a bouffant or wig, dye your locks, or shave your head entirely. You could go for funny, bizarre or just different.

However you choose to let down your hair, getting creative with your locks and asking friends to sponsor you will raise vital funds to help vulnerable people living in our city.

It marks the fourth time that the Dispossessed Fund has been a chosen beneficiary of Comic Relief and its partner charity Sport Relief, resulting in cash injections of PS3 million to our fund.

The money has helped pay for 203 grassroots projects tackling social exclusion across the capital. Comic Relief has pledged to make another substantial donation to the Dispossessed Fund this year as well.

The campaign traditionally culminates in a spectacular night of television comedy and poignant documentary, and this year will be no exception with Davina McCall and Lenny Henry lined up to present BBC1 coverage from the London Palladium. Highlights will include a special edition of The Great British Bake Off, Rowan Atkinson returning as Mr Bean, and a new Vicar Of Dibley sketch from Dawn French. …

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