Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

New Format and Times Broaden Bowls Appeal

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

New Format and Times Broaden Bowls Appeal

Article excerpt

Byline: ANTHONY BRAND

CRICKET, rugby league and tennis are not the only sports introducing shorter forms of their games to entice new audiences, with bowls also keen to get in on the action with the newly introduced Jack Attack.

Australian Jackaroo Mark Casey was at the Mooloolaba Bowls Club yesterday to spruik the new bowls format and put the Western Bulldogs AFL club through their bowling paces.

"We are giving clubs an opportunity to try and attract new members by allowing social people to play our sport at a time that suits them, such as week nights," Casey said.

"An undercover facility like this here at Mooloolaba is ideal because you can play it any time.

"It is an Australia-wide program, and we have had seven clubs introduce it from the Sunshine Coast, so the response in south-east Queensland has been great, with around 25 clubs ... and 60 across Australia.

"It is a short and fast format, so it suits the age group that we are trying to target, which is people who are working and have families. …

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