Newspaper article The Journal (Newcastle, England)

New Property Search Engine Proves Popular

Newspaper article The Journal (Newcastle, England)

New Property Search Engine Proves Popular

Article excerpt

Byline: Francesca Craggs

ANEW property website designed "by estate agents for estate agents" has proved a hit in the North East, say the creators.

Independent agents with around 4,600 offices nationwide have joined forces to form OnTheMarket.com which launched last week. Featuring hundreds of thousands of homes for sale and to let, the website offers a fresh and innovative approach to buying and selling, say local agents.

Independent agents have formed a mutual organisation to create the new website designed "by estate agents for estate agents" which uses the latest technologies designed to present properties in the best possible light without the clutter and distractions of pop-ups and third party adverts and spam mail.

OTM is a mutual organisation and the board, which includes representatives from Strutt & Parker and Rook Matthews Sayer, serves the interests of its members and customers without shareholder concerns. Members believe that OnTheMarket.com will make a significant impact on the property market and become the leading property website.

The agents say that City brokers already confirm that the website is a threat to leading property portals.

OnTheMarket members have agreed only to advertise their property on one other portal which means that thousands of homes have been removed from other major websites.

Rook Mathews Sayer managing director Clive Rook said: "OnThe-Market.com is already the preferred website of the vast majority of the region's agents. It's clean, fresh, and bang up to date with huge stock levels throughout the region.

"Member agents throughout the region have been working very closely to support OnTheMarket.com and members have received a very positive reaction from customers. Together with our branch network and our homemaker adverts, OnTheMarket will be a major part of our marketing strategy. …

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