Newspaper article The Morning Bulletin (Rockhampton, Australia)

Big Data Has a Big Future in Business

Newspaper article The Morning Bulletin (Rockhampton, Australia)

Big Data Has a Big Future in Business

Article excerpt

BIG Data -- it's the catchcry most business owners will have heard in recent months, but what does it really mean for me and my business?

As the use of internet-connected devices grows and becomes an integral part of our daily lives, we are increasingly leaving an electronic footprint.

Whether it is navigating Facebook on a smartphone, going online to research that next holiday, entering a competition or using loyalty cards, the electronic trail leads back to you. It paints a picture of you and your interests.

A business that has access to this kind of detailed information has the ability to communicate its message to a more targeted audience.

The more relevant the message, the higher the likelihood of a result. That's why the big supermarket chains want you to swipe your loyalty card. These insights into your spending habits are marketing gold.

While customer-relationship management systems have been a central repository for customer data for some time, the increased complexity of how data is collected and how manual and electronic gathering methods interact have taken the understanding of data to a new level. …

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