Newspaper article The Journal (Newcastle, England)

The Conduit between Customer and Cloud; Andrew Robson, CEO of Perfect Image, Discusses How the IT Consultancy Is the Conduit between Cloud and Customer, and Why the Time Is Right for Businesses to Consider True Cloud Solutions

Newspaper article The Journal (Newcastle, England)

The Conduit between Customer and Cloud; Andrew Robson, CEO of Perfect Image, Discusses How the IT Consultancy Is the Conduit between Cloud and Customer, and Why the Time Is Right for Businesses to Consider True Cloud Solutions

Article excerpt

AT Perfect Image, we have waited for the tipping point in true cloud computing and it's upon us now.

We always knew that the traditional data centre model would stop being the right answer for many organisations, and its erosion started to happen around a year ago, when the true cloud market place and technology began to mature.

We made the conscious decision to bypass the data centre, choosing not to invest in bricks and mortar - it could never be the right solution for all our clients' needs.

Rather, we waited until the right technology was available in the mainstream market to bring to our customers, and this is where true cloud computing comes in.

Cloud computing has grown up. World-class vendors like Amazon Web Services (AWS) provide super-reliable and supersecure computing power to the likes of The Pentagon.

If AWS is good enough and secure enough for the US Department of Defense, now is certainly the right time for any business with an IT need to consider the benefits of true cloud computing.

Unlike the data centre, true cloud provides computing as a service - and as a servicedriven business, this really appealed to us. Think of true cloud as you would a utility.

On a cold evening you can turn the heating up; when the warmer weather comes, you can turn the heating down. Your energy use is scalable to meet your needs and you only pay for the amount of gas or electricity you use.

If you're looking for a truly cost-effective IT solution for your business, true cloud computing is pay as you go, meaning you will only ever be billed for the service and capacity that you use.

There are no long-term commitments, no upfront payments and no hidden costs.

In addition, true cloud computing means you can easily scale up or down your requirement to meet your evolving business needs without having to amend contracts and at extremely short notice, helping you to cope with spikes in business demand, as and when they happen.

This flexibility means you can react to business cycles, seasonality and to new projects - both quickly and without risk - allowing you to maximise your flexibility without adding to your overheads. …

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