Newspaper article The Journal (Newcastle, England)

Seaward Is Showing Its Magic Touch

Newspaper article The Journal (Newcastle, England)

Seaward Is Showing Its Magic Touch

Article excerpt

ACOUNTY Durham electronics business is encouraging its staff to bring the magic touch to its product development and manufacturing operations with the launch of its employee innovation hub.

Peterlee-based Seaward Group has set up a special 'Magic Room' to help inspire its teams to come forward with new ideas on productivity and quality improvements.

Seaward is a market-leading manufacturer of electronic test and measurement instruments used in a wide variety of electrical, industrial, medical and energy sector applications. The products incorporate advanced technology components and assemblies that must meet critical performance standards.

Chris Olsen, >manager at NRG To meet this need, innovation lies at the centre of the company's product development and manufacturing principles - an approach that has helped the business to compete successfully in international markets, often against much bigger competitors.

In Seaward's experience, innovation rarely relies on a single 'eureka' moment. Instead, it involves an approach that encourages a coming together of ideas across the full breadth of the business, making sure that the improvements work and that they can be delivered profitably.

In the latest example of this approach, the company has introduced new measures to encourage staff to come forward with their ideas on new ways of working.

Ian West, Seaward's manufacturing director, explained: "Our new Magic Room is intended to provide a fun and interactive way of involving our manufacturing staff directly in our production processes.

business "We've always encouraged people to come forward with new ideas and the room is intended to provide a creative environment where teams can come together, discuss things and make their suggestions. Although we've tried to bring a bit of fun into things, the underlying message is a serious one. …

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