Newspaper article The Florida Times Union

Georgia Ware Pendarvis 1934-2015; Florist 'Just Enjoyed Making People Happy' Well-Known Northside Businesswoman Was an Expert with Flowers

Newspaper article The Florida Times Union

Georgia Ware Pendarvis 1934-2015; Florist 'Just Enjoyed Making People Happy' Well-Known Northside Businesswoman Was an Expert with Flowers

Article excerpt

Byline: Sandy Strickland

Georgia Ware Pendarvis, owner of Dinsmore Florist, a Northside institution for more than 50 years, died after a brief illness at age 80.

Whether her customers were spending $10 or $1,000, she treated them equally, said her son, Marty McCall.

"I think that she just enjoyed making people happy," McCall said. "I know everybody wants to say this about their mom, but I never heard one person say a negative thing about her."

Her funeral will be at 10 a.m. Tuesday in the chapel of Corey-Kerlin Funeral Home, 1426 Rowe Ave. Interment will follow at Dinsmore Cemetery, 10800 Old Kings Road. Mrs. Pendarvis died Friday after a short illness.

Since she opened her shop, she worked six days a week and sometimes seven until the day she passed out at work about three weeks ago, her son said.

She helped people behind the scenes and never went around telling others about it, McCall said. If you needed money or food, she would give it to you. She even helped serve meals at the Salvation Army on Christmas Day, he said.

He attributed the longevity of her business to dedicated service. If you called her on a Sunday and said that your mother had died, she would open up the shop, McCall said. She wanted to take care of her customers and had a way of putting them at ease, he said. And they came from as far as South Georgia and the Beaches.

Mrs. Pendarvis was born in Sault Ste. Marie, Mich., in 1934. Her father was in the military, and the family moved to Jacksonville when she was about 12, said McCall, who lives in Maple Shade, N.J. At 14, she went to work part time for a florist. In her junior year, she quit school to work full time in the industry, eventually working at three shops.

At 21, she saw a newspaper ad for a floral manager in Texas. She got the job, stayed five years and after learning more about the industry, returned to Dinsmore. …

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