Newspaper article Evening Chronicle (Newcastle, England)

Raise a Glass

Newspaper article Evening Chronicle (Newcastle, England)

Raise a Glass

Article excerpt

Byline: with Jane Clare

I'D love to be involved in the creation of wine and not just sit at the "consumer end" opening a bottle and enjoying the contents. Don't get me wrong, I love that bit. I really love that bit.

Laura Staord is a wine buyer for the Co-operative and I've spoken to her about her work and our shared love; sharing our love of wine.

Laura says she was "in the right place at the right time" when a role as a buyer came up, and a couple of qualications later (from the Wine & Spirit Education Trust) and Laura is in a role she loves.

I asked what inspires her.

"I love the end to end aspect of my job, it's all hands on. It's the pride in seeing the whole process through."

Laura |wine buyer The Co-" Laura will taste, test, and consider derent blends during her visits to winemakers. Laura says: "en suddenly you hit THE moment when you have found the right blend and it's really satisfying."

" When sourcing a malbec in Argentina, Laura was hugely i!uenced by the region. at is re!ected not just in the wine, but in the label.

Laura explains: "ere was a really colourful town, very rustic, murals on the wall, bright chalky colours, and it really showed the spirit and the character of Argentina. I thought, how can I live and breathe that through this wine?" Laura shared a mood board with a design company back home and the result is a colourful but simple label.

Says Laura: "Malbec goes really well with red meat? I talked with the design team about making it friendlier and easier to understand. e wine goes with meat and it is full of raspberries and plum. e rewarding bit is seeing it on the shelves."

Laura describes e Co-operative Argentine Malbec (PS4,99) as clean and honest; there is just enough tannin and a good amount of spice.

Laura says: "I really encourage people to step a bit beyond the boundaries. …

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