Newspaper article The Observer (Gladstone, Australia)

Networking Proven as Best Marketing Tactic

Newspaper article The Observer (Gladstone, Australia)

Networking Proven as Best Marketing Tactic

Article excerpt

DID you know that of all the professions, pilots must undertake the most professional development every year, followed by those in medicine and in third place are accountants/financial advisers? I guess it's pretty important that the people in these professions know what they are doing.

So I am writing this article as I travel to an annual professional investment services conference.

Continuing professional development forms part of what we do and who we are, but these conferences are not just an opportunity to increase our knowledge, they offer a unique opportunity to network with other professionals.

I read a quote recently: "Networking is the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation." Businesses and careers are built on relationships and relationships form when people meet and interact with each other. Quite simply, it's been proven time and time again that people prefer to do business with people that they know, like and trust. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.