Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Film Bid to Combat Piracy; Multiple Platform Release a Bold Plan

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Film Bid to Combat Piracy; Multiple Platform Release a Bold Plan

Article excerpt

THE makers of an independent film soon to screen at Nambour have ditched the usual big screen-DVD-small screen drip-feed approach to release their movie on multiple platforms at once in a bold experiment.

Sunday will be released Australia-wide on May 2 on the big screen and on subscription video on demand platform Stan, DVD, and video on demand platforms such as iTunes, Sony, Xbox, Google Play, Fetch TV, Vimeo on Demand, Reelhouse and Dendy Direct.

Co-writer and co-producer Dustin Clare, who also has a lead role in the film, said he and his colleagues had chosen to release the film on multiple platforms at once as a proactive approach to piracy and make it accessible to audiences.

"Piracy is something that affects my industry. I've worked full-time as an actor for the last 10 years," Dustin said.

"We're trying to be part of the conversation, not from the negative but from the positive.

"We want to experiment and see if we give people access to a film at a fair and reasonable price, will they want to watch it the way they want to?"

Sunday has been a project more than three years in the making for Melbourne-based Dustin (McLeod's Daughters, Underbelly, Anzac Girls), his on and off-screen partner Camille Kennan (Underbelly, Packed to the Rafters), director Michelle Joy Lloyd and her husband, director of production Ryan Alexander Lloyd.

The idea began with Dustin, who put it out to the team, who decided to write and produce it together.

"I'd been toying with the idea for a while. I had a sleepless night because I had this idea percolating in my head and pitched it to Camille the next morning, and then pitched it to Michelle and Ryan."

The film centres on Eve and Charlie, played by Camille and Dustin, who are expecting a baby but are no longer together.

Much of the movie was shot in Christchurch, a metaphor for their relationship - a place of beauty left in ruins as a result of the 2011 earthquake but in the process of being rebuilt - while part was also shot in Melbourne. …

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