Newspaper article Daily Examiner (Grafton, Australia)

Bang for Buck; Sports Car Price Has Changed Little in 25 Years

Newspaper article Daily Examiner (Grafton, Australia)

Bang for Buck; Sports Car Price Has Changed Little in 25 Years

Article excerpt

Iain Curry

THINK how much the cost of petrol, electricity, a beer down the pub and most frighteningly houses and units have gone up in the past 25 years.

While you shudder at the figures, you can rejoice in the news that the Australian price of the world's favourite sports car is practically the same as a quarter of a century ago.

Mazda has announced pricing for its new fourth generation MX-5 roadster, starting at $31,990 before on-roads and on sale here in mid-August.

Incredibly, that price represents a mere $2000 increase over the first generation MX-5's 1989 Australian launch price of $29,990.

Using the RBA's inflation calculator, that 1989 price is the equivalent of just under $60,000 in today's money, highlighting how keenly manufacturers need to price their products in today's highly saturated and competitive marketplace.

And when you consider the first generation MX-5s were bereft of air conditioning, ABS, traction control, cruise control, airbags or even power steering - let alone modern necessities like Bluetooth - and the new MX-5 looks outrageously good value. …

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