Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Agents Don't Deserve a Bad Rap

Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

Agents Don't Deserve a Bad Rap

Article excerpt

Byline: Melissa Martin

REAL estate agents get a bad rap - but is it justified?

Every year, surveys conducted on the trustworthiness of different professions rate real estate agents poorly. Roy Morgan research this year found only 9% of those surveyed rated agents as "very high" or "high" in ethics and honesty; only advertising and car salespeople scored worse.

But a new study which asks people who have actually engaged a real estate agent in recent times tells a different story.

The 2015 Consumer Perceptions of Real Estate survey's key finding was that the majority of vendors reported positive experiences with their agents; in fact 31% rated their experience as excellent and 35% rated it as good. It wasn't all positive though; just over a third of respondents said the service had underwhelmed and even angered them.

"The survey attracted nearly 300 respondents who had recently sold a property, asking them to rate their experiences and rank behaviours and skills that they thought their agents had excelled at or done poorly," CoreLogic Head of Real Estate Solutions' Kylie Davis said.

"The report delivers insights into agent market knowledge, professionalism, and agent training standards and ways to improve these."

The majority of respondents (54%) had sold within the past two years, with 38% selling their property in the past 12 months and 26% in the past six months.

The vast majority of vendors had an excellent of good experience with their agent and a whopping 68% said they would recommend their agent to friends or family.

Vendors were more likely to recommend agents who demonstrated behaviours that "championed" their needs and took into account the stress of selling or recognised a personal situation.

Behaviours singled out as examples included helping co-ordinate the work needed to make improvements to the property; from simple things like window washing, small styling recommendations through to organising minor renovations, painting and repairs. …

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