Newspaper article The Observer (Gladstone, Australia)

Platforms Raise the Coverage

Newspaper article The Observer (Gladstone, Australia)

Platforms Raise the Coverage

Article excerpt

YOU'D think the State of Origin story would be getting old after more than three decades, but there always seems to be a fresh story to tell, and to an evolving audience.

The difficulty in reporting Origin isn't necessarily in keeping the stories fresh - this is a sporting story that pretty much tells itself. Plus, when you have veteran rugby league reporters such as Australian Regional Media's Wayne Heming, the rest of the story is fleshed out with the help of long-standing contacts and a deep understanding of the game.

The biggest challenge - and opportunity - these days is how best to tell the story. With so many platforms at our fingertips, this is no longer just a newspaper yarn for us.

Check out our Origin coverage from the past few weeks and you'll find online videos from team announcements, updates from training, plus a bumper special feature in our sport section that included Ben Elias and Wally Lewis's best opposition teams - comparing them to how readers voted. …

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