Newspaper article The Journal (Newcastle, England)

Taxi App Expands into Newcastle after Success; TRANSPORT

Newspaper article The Journal (Newcastle, England)

Taxi App Expands into Newcastle after Success; TRANSPORT

Article excerpt

Byline: TOM KEIGHLEY tom.keighley@ncjmedia.co.uk

ANEW taxi app brand has been launched in Newcastle just months after rivals Uber staked its claim on the city.

Global app Gett, formerly known as GetTaxi, is now recruiting licensed hackney carriage drivers in the city as the latest phase of its UK expansion.

Around 150 drivers from the city have reportedly signed up to the service, which takes a 10% fee on every ride, and has been in operation in London for three years.

Gett head of growth Chris Lamontagne said the app provides a "digital handshake" between user and driver.

To hail a taxi, users switch on the app, which pairs them with the nearest available driver. The technology is linked with Google maps so mobile users, regardless of their familiarity with the city, can track the driver's progress before pick-up and during the journey.

Mr Lamontagne said: "Our idea is that travel needs to be seamless between cities. One of my biggest frustrations with technology is when it sits in geographical silos, and Gett provides a solution to that. You can use the app in New York and then return to Newcastle and use the same thing for your taxi home. We saw Newcastle as a city which has embraced technology and somewhere with a smart city agenda. "We're different from the competition because we're not trying to put more cars on the road. We only work with licensed hackney carriages and that means people can expect a certain level of service and safety." In a bid to tempt Newcastle taxi users, who now have a choice of app services including Uber, the firm is offering new customers PS10 credit for their first journey.

Gett, which has offices in New York, London, Tel Aviv and Moscow, has rebranded itself in anticipation of opening up other delivery service functions in addition to offering cabs. …

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