Newspaper article The Observer (Gladstone, Australia)

Readers Click with New Platforms

Newspaper article The Observer (Gladstone, Australia)

Readers Click with New Platforms

Article excerpt

IN ANY business, it's nice when you're able to compare yourself favourably to a bigger player in the same industry.

A recent trip to the US allowed me to see first-hand how media outlets, and newspapers in particular, were coping with the two buzzwords sweeping the industry -- "digital disruption".

In big cities and small across the US, the impact is profound as readers move from print to online.

In New Orleans, a market more the size of Brisbane than regional cities such as Mackay and Lismore that Australian Regional Media plays in, the print product did not compare favourably to ours.

On two days in one week that I saw, it was smaller than most of the papers landing in your letterbox or being picked up at the newsagent. And this in a city of millions of people.

Even worse, half the 22 pages did not have colour photos on them.

Barely half the pages covered anything of local significance.

It was a throwback to our papers in the 1980s, and should be some sort of reassurance the dollar and change cover price of local papers is more than worth it (particularly in comparison to the cost of your cup of coffee). …

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