Newspaper article The Journal (Newcastle, England)

Matrix-Style Special Effects 'In Minutes' Thanks to Firm; SOFTWARE

Newspaper article The Journal (Newcastle, England)

Matrix-Style Special Effects 'In Minutes' Thanks to Firm; SOFTWARE

Article excerpt

Byline: ROBERT GIBSON robert.gibson@ncjmedia.co.uk

ASUNDERLAND-BASED creative media firm - one of just four companies in the world with specialist expertise of the socalled Bullet Time technique used in the film The Matrix - has radically streamlined a crucial production process with help from a Gateshead software house.

New World Designs has created an Instacam 360 rig with up to 50 cameras designed to capture scenes from different angles, ultimately providing a slowed down version of the action from 360-degree views.

The editing to create such effects could take up to three or four days so the firm, which is based at Sunderland Software Centre, got in touch with bespoke software company Waymark to provide a solution.

Now it is able to complete the process in minutes, if not seconds.

"We thought there must be automated way of handling our post-production and Waymark understood the problem straight away," said Ian Wright, who owns New World Designs with Steve Reeves.

"Their solution is ideal and will save us huge amounts of time.

"In effect there were two challenges es - to smooth the production process and improve the alignment of the cameras on the rig, which can get a bit shaky in certain conditions."

- to smooth the production process and improve the alignment of the cameras on the rig, which can get a bit shaky in certain conditions."

Mr Reeves said: "Waymark's solution has provided solutions to both problems and we're especially grateful to software developer Andy Blacklock who understood what was needed and took the challenge on."

Mr Reeves said: "Waymark's solution has provided solutions to both problems and we're especially grateful to software developer Andy Blacklock who understood what was needed and took the challenge on."

Established in August 2011, Waymark started life developing software for utility services, but has since expanded into the education, health, logistics and commercial sectors, working with more than 30 clients and growing its head count as it expands. …

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