Newspaper article The Evening Standard (London, England)

Word Up; Trends Self-Help Slogans Are So Hot Right Now. It's Just How Generation Instagram Dress, Says Karen Dacre

Newspaper article The Evening Standard (London, England)

Word Up; Trends Self-Help Slogans Are So Hot Right Now. It's Just How Generation Instagram Dress, Says Karen Dacre

Article excerpt

Byline: Karen Dacre

IF YOU'VE spent any time pondering which filter lark vs valencia best shows off your avocado on toast or chortled heartily at one of the Fat Jewish's snaps of a dog in a Happy Meal hat, you'll know that generation Instagram has a lot to answer for. A confab of hashtagging maniacs, we pay more attention to our feeds than we do our own mothers and endure blind panic if the "No internet connection" banner winks snidely at us from the top of our phone screen.

Collective addiction in mind, it's no surprise that our hunger for visual stimulation has spilled out from our tech and onto our clothes. Notably, with self-help style a phenomenon that takes its lead from the many inspirational quotes and motivational mantras that litter our Instagram accounts.

The current default setting of a number of emerging labels which have built entire customer bases on clothes printed with self-help slogans, the motivational market is big news. It's inspirational, in fact.

Leaders of the charge include London-based French-inspired Etre Continued on Page 28 Continued from Page 27 Cecile a label which has imbued heavy logos with a chic edge and counts its "The future is ours" sweater among its most popular at the moment and tongue and cheek label Lazy Oaf: its "Super" T-shirt is among our favourites. Other brands to embrace the word this season include pop-art inspired Zoe Karrsen, whose latest collection includes sweaters and jackets boasting the phrases "Eau yeah" and "Heaven can wait". The Dutch designer also offers a swimsuit emblazoned with the words "Wish you were here".

Of course, as Yasmin Sewell, founder of Etre Cecile, points out, this trend is no 21stcentury phenomenon. "It's a great example of fashion being cyclical," she says. "Slogan tees were big in the Sixties, the Eighties ... now everyone's wearing them again. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.