Newspaper article Evening Gazette (Middlesbrough, England)

Brand Guru Launches the Forge

Newspaper article Evening Gazette (Middlesbrough, England)

Brand Guru Launches the Forge

Article excerpt

ONE of the world's leading experts on branding officially unveiled Teesside University's dynamic new identity for its award-winning products and services for business.

Rita Clifton, the former Vice Chair of Saatchi and Saatchi, spoke of the importance of businesses finding ways to connect and interact with each other as she launched The Forge, the University's national business hub based in Darlington.

Based at the PS13m campus at Central Park, Darlington, now also home to the emerging National Biologics Manufacturing Centre, The Forge is the 'front door' to the University for businesses ranging from start-ups and SMEs to blue-chip multi nationals.

The University works with hundreds of different companies providing research and innovation, consultancy, knowledge exchange, start-up incubation, mentoring, graduate placement, leadership development and professional education support.

The Forge will provide a single point of contact for businesses and triage them according to their needs.

The creation of The Forge responds to recommendations made in a government-commissioned review by the Chief Executive of GLAXOSMITHKLINE, Sir Andrew Witty, which said that universities should be drivers of economic growth.

Laura Woods, the Director of The Forge, said: "It's very important that we work with business and learn new ways of doing things and give companies an uncomplicated way to access what we've got to offer. Having our headquarters in Darlington with easy access to the East Coast mainline and the A1M offers vital connectivity for all our clients.

"We want businesses to come and use this building. We've got fantastic resources and we want to fill this building with business users."

Professor Cliff Hardcastle, Teesside University's Deputy Vice-Chancellor (Research and Business Engagement) said: "The Central Park development is a strategic game changer for the Tees Valley and The Forge will reach out across the region and the UK. …

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