Newspaper article The Journal (Newcastle, England)

Resurgence of an Iconic Car; ADVERTISEMENT FEATURE

Newspaper article The Journal (Newcastle, England)

Resurgence of an Iconic Car; ADVERTISEMENT FEATURE

Article excerpt

FROM the swinging 60s to the techie 2000s, Davidsons of Morpeth are celebrating the resurgence of an iconic car.

When the Beatles were topping the UK charts, bell-bottoms were in and anything that could swing did so, the Vauxhall Viva first made the headlines.

Now this iconic car is making a comeback, with 21st Century features that will see the model make waves among the small-car market.

With a name that pays homage to Vauxhall's original model, produced from 1963-79, VIVA, the manufacturer's all-new fivedoor, five-seater addition, has now arrived at the showroom of local retailer Davidsons of Morpeth, Northumberland Drivers in Morpeth might remember the classic car from years gone by, and will be pleased to hear that while its style is timeless, there are several features in the new model that have come on a great deal since the Swinging 60s.

To showcase just how far technology has advanced in the new VIVA, Vauxhall has produced a series of light-hearted videos that highlight the new model's features and explore the more manual approach drivers would have employed in its 1960s counterpart.

Available at www.youtube.com/Vauxhall, the videos explore six features of the modern-day VIVA that come as standard though back-in-the-day required a different approach ... One such feature is city mode power steering, which for today's driver reduces steering effort at the push of a button.

A look back at yesteryear reveals the only way for a driver to ease the steering effort was through bigger muscles!

Furthermore, when checking tyre pressure in the original Viva, a driver-powered swift kick was required. Thankfully, clever technology in the new VIVA provides drivers with an automated tyre pressure display, which is a much more sophisticated and safer way of checking.

Similarly, the 1960s equivalent of a lane-departure-warning system was a beady-eyed passenger giving you a nudge if you crossed the line. Fortunately, drivers of the new VIVA benefit from a built-in system to help avoid nasty knocks.

Adding to the standard features are the new VIVA's front foglights with cornering function, which allow 21st Century customers to see easily and safely around corners in the dark, which in the original Viva depended on the driver consuming a large amount of carrots! …

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