Newspaper article The Journal (Newcastle, England)

Simply the Best-Sellers; Some Are Decades-Old Cult Classics While Others Are Relative Youngsters, but All Are Heroes in the Cosmetics Game. Katie Wright Reveals the Beauty Favourites Worth Knowing About

Newspaper article The Journal (Newcastle, England)

Simply the Best-Sellers; Some Are Decades-Old Cult Classics While Others Are Relative Youngsters, but All Are Heroes in the Cosmetics Game. Katie Wright Reveals the Beauty Favourites Worth Knowing About

Article excerpt

Byline: Katie Wright

THOUSANDS of creams, serums and other beautifying concoctions are launched every year, not to mention mountains of cosmetics and fragrances, each clamouring for space in our shopping baskets.

In such a competitive market, it takes a truly remarkable product to stand out, so when sales soar, you know you've got a real winner on your hands (or face).

In a bid to suss out the champs from the also-rans, we asked a clutch of our favourite cult brands to reveal what flies off the shelves fastest.

From body butter to blusher, scent to scrub, meet the beauty best-sellers...

THE HANDY HERO MORE than 20 years since its debut, L'Occitane Shea Butter Hand Cream, PS19, remains the brand's number one seller. One tube of this rich but fast-absorbing formula is sold every three seconds - devotees won't leave home without their mini tube (loccitane.com).

L'Occitane Shea Butter Hand Cream THE PRO-APPROVED PRIMER MAKE-UP artists swear by Illamasqua Hydra Veil, PS32, a silky gel that leaves skin superbly smooth and perfectly primed for make-up. The shiny jet black pot comes with a dinky scoop for measuring out the ideal dose to apply with a foundation brush (illamasqua.com).

Illamasqua Hydra Veil THE PERFECT PERFUME IT may be hugely popular, but this is no lowest common denominator or one-note wonder scent. Jo Malone Pomegranate Noir Cologne, PS85 for 100ml, is bold, succulent and unforgettable (jomalone.co.uk).

Jo Malone Pomegranate Noir Cologne THE CALMING BALM THE tea tree has long been harnessed for its blemish-busting and skin-calming properties. The Body Shop's Tea Tree Oil, PS8, is Fairtrade, organic and a bargain to boot. No wonder one is sold every eight seconds (thebodyshop.co.uk).

Benefit They're Real Sexy Steal set THE MEGA-HIT MASCARA BENEFIT'S They're Real mascara isn't just a top seller for the brand, it's been the UK's bestselling mascara for the last four years. To celebrate, its They're Real Sexy Steal set, PS19.50, containing the original mascara plus a mini liner and remover, has just hit the shops (benefit cosmetics.co. …

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