Newspaper article The Queensland Times (Ipswich, Australia)

We'll Shine for the Grand Final

Newspaper article The Queensland Times (Ipswich, Australia)

We'll Shine for the Grand Final

Article excerpt

IT'S hard to avoid the fact there is a big game of footy on this weekend.

Even if you're reading the finance page, you can't avoid it.

The Broncos versus Cowboys NRL Grand Final is as big as it gets in this patch. It may not be the Sydney marketers' dream, but if you're a Queensland media organisation, it's gold.

Few do the big occasion as well as traditional media. In the case of Australian Regional Media's Queensland mastheads, you'll see a massive colour poster of both sides in tomorrow's newspaper. Special online interactives are planned.

We've been in negotiations with sports betting companies about providing more information for punters than we ever have, and a lot of work has gone into the Sunday night press run to make sure as many papers as possible can maximise the chance to celebrate.

With 12 daily papers printing at just three sites we've done extremely well, thanks to flexible press teams, to make sure all but one Queensland paper will be able to run the result prominently in print. …

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