Newspaper article The Evening Standard (London, England)

Brow Down; Beauty from 'Browtouring' to Growth-Boosters, There Are More Ways Than Ever to Improve Your Arches, Says Emma MCCARTHY

Newspaper article The Evening Standard (London, England)

Brow Down; Beauty from 'Browtouring' to Growth-Boosters, There Are More Ways Than Ever to Improve Your Arches, Says Emma MCCARTHY

Article excerpt

Byline: Emma MCCarthy

NO SOONER had we got our heads around the concept of contouring, when the beauty world moved on.

n. First came strobing -- a technique which uses expertly placed highlighter to sculpt your face. Then came tantouring -- a semi-permanent option for contouring enthusiasts which employs fake tan instead of make-up. And for the die-hard (and decidedly hairier) fans, there was beardtouring. True story.

Now, just when you thought we could "tour" no more, we're off again. This time with browtouring -- a technique which involves sculpting your brows to radically alter the architecture of your face.

Of course, beauty experts have long lauded the face-framing benefits of a good pair of brows. So much so, in fact, that London's resident brow guru, Shavata Singh, believes a good bit of threading can do more for a youthful complexion than any anti-wrinkle cream.

"Having a perfectly-shaped, tinted, groomed brow is the best anti-ageing tip I can give anyone," says Singh, who notes that as we age our hair has a tendency to become thinner and thus our brows have less impact. "I see many women who are considering Botox but have never paid enough attention to the state of their brows. Once their brows are transformed, they almost always re-think the need for extra work -- I call it Brow-Tox!" So what's the secret behind the perfect pair? For Singh, a well-placed arch is key to giving your face a lift. Better yet, Shavata's salons promise to give you a younger, brighter, fresher complexion in just 15 minutes. "No other Continued on Page 30 Continued from Page 29 beauty treatment can have such an appearance-enhancing effect in such a short amount of time," she adds. Couple this with a subtle, flattering tint and a decent brow-taming gel and you're good to go.

Shavata is not alone in her dedication to providing tender loving care to our brows. …

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