Newspaper article Daily Examiner (Grafton, Australia)

A Misfit with a Social Conscience; Surfboard Company Shaping Lives

Newspaper article Daily Examiner (Grafton, Australia)

A Misfit with a Social Conscience; Surfboard Company Shaping Lives

Article excerpt



IN MY previous life, I lived in another town, not that far from here, and while one thing and another didn't work out, I ended up with a hell of a lot of awesome, creative and mad-capped friends and acquaintances including; down the line eventually, that doomed first relationship.

Among those crazies I collected amongst the way, Chris Chong was one of them.

And from the grom with welcoming smiles and laughs, to the socially conscious and inspiring human he is today, I'm pretty proud of this dude even if our paths have travelled different roads over the years.

Misfit Shapes started as a surfboard shaping company, inspired by art and individuality, focussed on evolution and design.. and has evolved through many faces, including The Sugarmill, collabs with Coffs Harbour bred Watson X Watson for MBFWA 2013 and now, Misfit Aid, the not-for-profit arm -- enabling communities to harness their own change and development and ensure a sustainable future.

As a part of the HHCF Local Loves series, I caught up with Chong to talk about his ideas, daily process and the hint of a new treat for the Banana Coast crew.

HHCF: How would you describe what you do?

CC: Put simply, I assist in making in surfboards look good. I look after the art direction and creative output as well as brand management and sales for Misfit Shapes.

I am also an active board member of our not-for-profit arm - Misfit Aid.

HHCF: How did your journey into design begin?

CC: To be honest, I kind of ended up here by default. I came from a sales and branding background, but several years ago when playing an advisory role to my now business partner Dave Howell, I began painting, firstly all my boards and then went onto others.

HHCF: What do you enjoy designing most and why?

CC: Well obviously surfboards, but I also love painting large-scale canvases and ply. …

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