Newspaper article The Journal (Newcastle, England)

Let's GetDigital to Show Our Great Creative Skills; DIGITAL

Newspaper article The Journal (Newcastle, England)

Let's GetDigital to Show Our Great Creative Skills; DIGITAL

Article excerpt

Byline: ROBERT GIBSON name@ncjmedia.co.uk

PLANS have been launched for the North East's largest expo of creative and digital media companies in an effort to help the sector grow and tackle the ongoing 'brain drain' from the region.

Organised by Gateshead's Creative North and sponsored by Accenture, GetDigital will be held at Hoult's Yard in Newcastle on March 24 next year.

The event will aim to provide a showcase for 100 of the region's best digital and creative companies, who - with help from the FSB, UKTI and the North East LEP - will get to exhibit their services in front of more than 1,000 non-digital businesses from around the UK and abroad.

It is hoped the event, set to be one of the biggest of its kind in the UK, will help boost international trade and foster new connections.

GetDigital will also feature workshops, a space for businesses to meet investors and a Jobs Court through which it is hoped at least 50 new posts will be advertised.

Innovation labs, meanwhile, will see companies collaborate to come up with solutions to their problems, while a partnership with the Association of Colleges and the Gatsby Charitable Foundation will see the event introduce young people to the sector.

Established to tackle the perception that a move to London is necessary for success in the creative fields, Creative North has held a number of events to highlight the wealth of talent in the region.

Founder Rob Earnshaw, who also sits on the North East LEP's business support board, said: "Since launching Creative North in November last year, I have been blown away by the talented companies and digital experts this region holds, yet we still have an image problem.

"Reports suggest that our digital economy is not growing as fast as our friends in Bournemouth, Brighton and inner London because we are failing to attract talent to the region and 80% of investment into the sector goes down South. …

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