Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Social Media for Successful Events

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Social Media for Successful Events

Article excerpt

IF you are planning to run events, whether they are virtual events such as webinars, tele-seminars or good old-fashioned live events, you'll be pleased to know that if you tap into some of the excellent social media tools on offer, things will come together a whole lot easier and you'll likely enjoy better overall results.

Here are my top tips for planning and promoting events using the best of social media technology based on lots of trial and error:

1. Plan it

Use Skype conference calls and chats to speak to key stakeholders about the proposed event.

Once key details like date, time, venue, topic and speakers are sorted, I'm a big fan of using an online project management system where you can add notes, edit information and organise content related to the one event. We use PBworks.

Forget preparing hard copy invites and preparing emails and then managing the onslaught of RSVPs thereafter. Use a solution such as Eventbrite to invite guests and manage RSVPs WHILE YOU SLEEP. …

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