Newspaper article Evening Chronicle (Newcastle, England)

Litter Study by Uni's Real Eye-Opener

Newspaper article Evening Chronicle (Newcastle, England)

Litter Study by Uni's Real Eye-Opener

Article excerpt

Byline: Tom Wilkinson Reporter ec.news@ncjmedia

WE'RE less likely to drop litter if it has eyes printed on it, researchers have found.

A study by Newcastle University revealed if a leaflet featured watching eyes then the odds of it being dropped on the floor were reduced by around two thirds.

The research follows up previous studies which found that having posters of watching eyes reduced bike thefts and littering.

The findings could be used to encourage fast food outlets to incorporate eyes into their packaging to reduce litter. In the latest experiment, researchers made two leaflets, one featuring a prominent image of watching eyes and the same leaflet with the eyes obscured.

Even with no mention of littering, the simple image of the eyes deterred people from dropping the leaflets.

In a paper published in the journal PeerJ, experts showed that just 4.7% of people dropped the leaflet with eyes compared to 15.6% of those handed the other leaflets. …

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