Newspaper article Evening Chronicle (Newcastle, England)

Lady Elsie Gives Vikings Thanks on Charity's Behalf

Newspaper article Evening Chronicle (Newcastle, England)

Lady Elsie Gives Vikings Thanks on Charity's Behalf

Article excerpt

Byline: Sophie Doughty Reporter

SIR Bobby Robson's widow has thanked a rugby club for supporting the charity set up in her late husband's name.

The Widnes Vikings' 'Tackling Cancer... #ImOnIt' campaign has already received a number of high-profile endorsements from the likes of rugby league legends Jonathan Davies and Kevin Sinfield, and football icons Kevin Keegan, Alan Shearer, Peter Beardsley and Gary Lineker.

And now for the second year, the Vikings are raising money and awareness of the Sir Bobby Robson Foundation by featuring the charity's logo on special edition shirts, which will be worn at the Magic Weekend at St James' Park.

As well as donating money to the Foundation for every shirt sold, the Vikings are rewarding the first 3,000 people to make a PS10 donation to the charity through the club with the donors' name printed into the fabric of their 2016 Magic Weekend shirt.

The shirts will be available for sale and worn by the Vikings as they take on Salford Red Devils at the home of Newcastle United in May.

Last season, the Vikings raised a massive PS20,000 for the Sir Bobby Robson Foundation, set up by the former Toon manager who passed away in 2009. And with this year's charity campaign looking set to surpass that figure the club has now welcomed the most important endorsement of all, the backing of Lady Elsie Robson.

Lady Elsie said: "This is a wonderful campaign and it's very kind of Widnes Vikings to think of us again this year. Every team relies on its fans and it's very fitting that the names of so many Vikings' supporters will be on the players' shirts in May.

"And I know it's not just Widnes fans who have joined this campaign and made it such a great success.

"Every single person or company who has made a donation to be on the shirt is helping us continue the work of Bob's Foundation and we're very grateful."

Lady Elsie and her three sons, Paul, Andrew and Mark, spend much of their time ensuring the ongoing success of the charity Sir Bobby launched in 2008 and more than PS9 million has been raised.

The Sir Bobby Robson Foundation helps find more effective ways to detect and treat cancer, directly benefitting cancer patients in the North East and Cumbria and contributing significantly to international research into the disease. …

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