Newspaper article The Chronicle (Toowoomba, Australia)

NEW AUTUMN GARDEN SHOW BLOOMS IN 2017 City's Gardens to Blossom under New Autumn Event; Gardenfest Withers as Council Withdraws Support

Newspaper article The Chronicle (Toowoomba, Australia)

NEW AUTUMN GARDEN SHOW BLOOMS IN 2017 City's Gardens to Blossom under New Autumn Event; Gardenfest Withers as Council Withdraws Support

Article excerpt

Byline: Tara Miko tara.miko@thechronicle.com.au

A NEW event will grow the region's gardening community and tourism industry while filling the void left in the wake of the withered Gardenfest event.

The Queensland Autumn Gardening Show will act as a springboard for gardeners in the lead up to the award winning Toowoomba Carnival of Flowers and Chronicle Home Garden Competition from next year.

With the inaugural event planned for April next year, the program will include product showcases, demonstrations, displays and presentations designed to lead into the city's premier events and secure Toowoomba's reputation as the Garden City.

It comes as the Toowoomba Regional Council yesterday confirmed Gardenfest had been cancelled due to rising costs and drastic fall in participation rates.

"The Queensland Autumn Gardening Show is the event that we believe we need to take Toowoomba tourism into the next couple of decades," Australian Events managing director Bob Carroll said.

"Any new event needs a new look, a fresh name and some good commercial thinking to make sure it does establish itself.

"People can plan from year to year that this is going to happen."

Mr Carroll said the success of the expanding Nambour gardening festival suggested a city renowned for its gardens could secure a market share at a previously untapped time.

"Toowoomba has four specific seasons and is one of the few areas in Queensland which does," he said.

"Autumn is a unique time for activities to happen and it will have good results for the economy and spring carnival."

The Queensland Autumn Gardening Show is privately funded, relieving council of the promotional costs.

With major sponsors The Chronicle, Toowoomba and Surat Basin Enterprises, Australian Events and WIN News, Mr Carroll said promotion through the various networks would deliver a tourism and economic boost to complement the popular Carnival of Flowers. …

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