Newspaper article The Evening Standard (London, England)

Game Changer; Gaming after a Clutch of Hit Titles, Developer Siobhan Reddy Is out to Prove Girls Can Play Too, Finds Rachael Sigee

Newspaper article The Evening Standard (London, England)

Game Changer; Gaming after a Clutch of Hit Titles, Developer Siobhan Reddy Is out to Prove Girls Can Play Too, Finds Rachael Sigee

Article excerpt

Byline: Rachael Sigee

SIOBHAN Reddy is talking lovingly about developing video games but she might be talking about making music. "It's like writing a pop song I compare it to being a band, we have to have creative chemistry"

Reddy is studio director of Media Molecule, the game developer behind the acclaimed LITTLEBIGPLANET and Tearaway Unfolded, which has been nominated in the British Game category at tonight's Bafta Games Awards. She is also one of the industry's most outspoken voices on diversity.

"From the foremost stages of my career I was hired by women and worked for women -- but I've learned over the years that that is very unusual. I want Media Molecule to be an example of how diversity can work."

Part of the reason Reddy, 37, is so keen that the workforce is varied is that so is her audience: gamers are no longer just teenage boys in bedrooms.

"For a while people thought the games audience was one type of person. But the doors have been opened to a wider breadth of games than there has ever been. The audience has changed. The types of experience you can have has changed.

"It's important to have a diverse studio -- not just to tick a box but to make a creative pool of people who represent the content. My job is a million times more interesting than it was 10 years ago. And the more interesting people we have joining, the more diverse their background, the more interesting it becomes."

Since Gamergate in 2014, a controversy over female games developers being subjected to online sexual abuse and harassment campaigns, Reddy thinks the industry has made steps to correct inequality and also credits Bafta and the NextGen Skills Academy with conducting practical analysis of why young women might be deterred from pursuing a career in gaming.

Media Molecule, based in Guildford, regularly has school groups visit the studio. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.