Newspaper article The Journal (Newcastle, England)

Cold Coffee Brand Brings Energy to Drinks Market; DRINKS

Newspaper article The Journal (Newcastle, England)

Cold Coffee Brand Brings Energy to Drinks Market; DRINKS

Article excerpt

Byline: ROBERT GIBSON robert.gibson@ncjmedia.co.uk

ACANADIAN-BORN businessman who brought Subway to the North East has launched a new version of a cold brew coffee brand which he believes could rival the likes of Red Bull and Monster on the energy drinks market.

Point Blank, which is sold in stylish 250ml bottles, is produced by steeping organic coffee in cold water over 20 hours, producing a sweeter, less acidic taste, combined with a hefty caffeine kick.

Although cold brew is becoming increasing popular on the UK's cafe scene, the brand's founder Josh Thompson sees potential in marketing it as a grab-and-go energy booster with a wide range of unique selling points.

With distributors already in place and support from a team of high pro-file businesspeople, he is now ready to launch it nationally at retailers, bars and restaurants, service stations and more.

"I'm really excited about it," he said. "The consumer reaction has been amazing - it's a 'wow', even from non-coffee drinkers.

"They do a double-take and when marketing people see that they go almost giddy."

He added that, aside from its taste and stimulating effects, the product could make the rare boast of being free from sugar, fat and artificial additives, positioning it as a 'clean' alternative to many energy drink competitors, and rendering it appropriate for pre-workout or sports use. "When I look at the prominence of brands like Red Bull and Monster, I can unashamedly say that that is my goal for this brand," Mr Thompson said.

"It's a beautiful product, we're passionate about it and I have not seen anyone else looking at this market. Something that is natural and has no sugar could be really big."

Originally from near Toronto, Mr Thompson relocated to the UK 16 years ago as a development agent for the Subway sandwich shop chain, introducing the brand to the North East, beginning with a store on Grey Street, Newcastle. …

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