Newspaper article The Evening Standard (London, England)

London to Net PS100m Feelgood Bonanza If England Win Tonight; Bars and Pubs Banking on Primetime Game This Saturday

Newspaper article The Evening Standard (London, England)

London to Net PS100m Feelgood Bonanza If England Win Tonight; Bars and Pubs Banking on Primetime Game This Saturday

Article excerpt

Byline: Matt Watts and Jonathan Prynn

LONDON'S economy could be heading for a football fever windfall worth up to PS100 million if England can power into the knockout stage of the Euros tonight.

Victory over Slovakia would see Roy Hodgson's side top Group B, paving the way for a primetime "last 16" clash at 5pm on Saturday which would fill pubs and clubs across the capital.

Economists said the timing was perfect because there would be no disruption to productivity, in contrast to last Thursday's 2pm match with Wales when London came to a halt.

Colin Stanbridge, chief executive of the London Chamber of Commerce, said: "There is certain to be a significant boost to the capital. England playing on the Saturday would be ideal for London's economy because of the even greater increase in numbers going out to watch the game and the amounts they will spend. A primetime sporting event will have that effect, and England is the biggest draw of all." Supermarket sales are expected to rocket from extra spending, while fans are also expected to upgrade TV sets and sports shop profits soar from the sales of replica kits.

Steph Johnstone, manager of the Walkabout bar in Temple, said: "An England game is an enormous boost to us and other pubs. We will all be hoping England go all the way, and further games against other home nations will be even better."

Chris Johnson, communications manager for the Campaign for Real Ale, said: "Every England game is worth millions and millions of pounds to London's pub industry. We hope they can go all the way."

A win on Saturday would be the first time England have progressed beyond the first knockout round of a major tournament since the World Cup of 2006. Making it to the final would mean England playing four knockout games, with extra spending on the night-time economy in the capital reaching an estimated PS100 million. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.