Newspaper article The Chronicle (Toowoomba, Australia)

Mum Shares Style with City; Wyreema Lady Hosts Pop-Up Shopping Parties

Newspaper article The Chronicle (Toowoomba, Australia)

Mum Shares Style with City; Wyreema Lady Hosts Pop-Up Shopping Parties

Article excerpt

Byline: Charlotte Lam charlotte.lam@thechronicle.com.au

ALANNAH Hay looks fabulously chic every day; very rarely will you see a hair out of place or a clashing outfit.

The mother of two dresses up, even on the dreariest days, in items that are both trending and incredibly comfortable.

Now Toowoomba women can shop for Ms Hay's look. She is the owner of online boutique Ebony Blue Boutique. The high-fashion boutique stocks the latest in women's clothing, fashion jewellery and Vani-T tanning products.

Some of the Australian brands include White Closet, Paper Hearts and Spicy Sugar.

Ms Hay started the boutique earlier this year and her online presence is growing. Now the boutique offers pop-up store parties so Ms Hay can personally meet the fashion needs of Toowoomba women.

At a pop-up party, she will visit the hostess' house and there friends can shop in the comfort of a home - even in their pyjamas if they like. The parties also include exclusive prizes and give-aways for guests as well as incentives for the hostess. …

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