Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

All Signs Point to a Better Tourism Plan

Newspaper article Coffs Coast Advocate (Coffs Harbour, Australia)

All Signs Point to a Better Tourism Plan

Article excerpt

Byline: Claudia Jambor, David Barwell

IS COFFS Harbour as a tourist town best marketing itself to its greatest visitor base?

Every couple of minutes, a captive of audience of interstate and international travellers sits queued at traffic lights in this, the last regional centre to be bypassed by the Pacific Highway.

With the release of the Coffs Coast Tourism Strategic Plan 2020, recent online and television tourism campaigns and public concerns over the tourist visitor information centre, The Advocate today questions how many passing motorists know of the affordable family holiday potential that lies directly to their east?

Inside today, we consider Coffs' tourism future while calling on readers to voice ways the city can grow its economy ahead of the upcoming local government election.

Novotel Pacific Bay Resort general manager Dene Zahner is a member of the Destination Coffs Coast Tourism Committee.

He said the Coffs Coast Tourism Strategic Plan 2020 contained various strategic directions for tourism in the region.

But the strategy recognised the proposed Coffs Harbour bypass would have "potential to create significant and adverse effects on (the city's) tourism industry, which is already facing considerable challenges".

The tourism plan states the need to start working with RMS to ensure highway signage is strategically planned should be undertaken "immediately".

It recommends the development of a five-year Destination Coffs Coast Visitor Road Signage Plan that would include way-finding signage, tourism attraction and business signage.

"Getting signage is a bit of a hard task with the RMS and there's a lot of lobbying involved," Mr Zahner said.

"Considering (the proposed bypass), new signage would be beneficial from an exposure point of view. …

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