Newspaper article The Journal (Newcastle, England)

Skincare Starts off with a Clean Sheet; Another Beauty Trend from Korea, Sheet Masks Have Exploded in the Last Year and Now There's an Active-Infused Treatment for Every Occasion. KATIE WRIGHT Unmasks the Best Buys

Newspaper article The Journal (Newcastle, England)

Skincare Starts off with a Clean Sheet; Another Beauty Trend from Korea, Sheet Masks Have Exploded in the Last Year and Now There's an Active-Infused Treatment for Every Occasion. KATIE WRIGHT Unmasks the Best Buys

Article excerpt

THERE'S been much talk of the hour-long, 12-step skincare routine that Korean women reportedly indulge in twice a day to keep their complexion looking its best, but, seriously, who has time for that? Sheet masks, on the other hand, are a Korean invention we can totally get behind.

Unlike traditional masks that you spread on then wash off, with a sheet mask, all the skin-soothing goodness is saturated in a faceshaped sheet that you place on cleansed skin, then peel off when it's done.

They do look slightly scary, like some kind of post-cosmetic surgery bandage, but the effects are well worth 15 minutes of weirdness - plus they make for a good Instagram post.

Here are our top 10 sheet mask marvels...

THE PERFECT SHOT "I'VE always been impressed by how good Korean women are at listening to their skin," says Katalin Berenyi, co-founder of Erborian.

"This inspired me to create 'shots' of serum for the skin - travel-friendly, take-anywhere masks that promise instant beauty results for all women."

The Erborian Bamboo Shot Mask, PS6 each, enriched with Bamboo Waterlock complex, is designed to create the 'tchok tchok' plumping effect that Korean women covet (erborian.com).

THE LUXURY LIFTER THE mack daddy of all sheet masks, Givenchy Le Soir Noir Face Mask, PS225 for four, Debenhams, is a black lace beauty inspired by the Riccardo Tisci's catwalk designs.

Pressing a reservoir on the packet releases Vital Black Algae Sap Concentrate, a powerful serum that works with the lace to lift and resculpture where you need it most (debenhams.com).

THE BEAUTY-FOIL BOOSTER A WORLD first, the Estee Lauder Advanced Night Repair Concentrated Recovery Powerfoil Mask, PS16 each, is a foil-backed sheet that allows the hyaluronic acid-rich serum to penetrate deeply and deliver maximum moisture in just 10 minutes (esteelauder.co.uk).

THE WATERLESS WONDER NEW at Selfridges, Nannette de Gaspe's Restorative Techstile masks are unique because they're dry - the lifting properties of the Neck Masque, PS70, are woven into the fabric and are activated by massaging. …

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