Newspaper article The Queensland Times (Ipswich, Australia)

It's All about the Super Bowl; There Are Millions of Cereal Offenders on Social Media

Newspaper article The Queensland Times (Ipswich, Australia)

It's All about the Super Bowl; There Are Millions of Cereal Offenders on Social Media

Article excerpt

NEW research has revealed that when it comes to breakfast we love to share - half a million Australians post photos of their bowls of breakfast cereal to social media every day.

The Galaxy Research study of Australian breakfast habits reported two million people posted social shots of their breakfast cereal at least once a week - that's almost 400 million breakfast bowl posts a year.

Of the snappers, it was Aussie men who shared the most cereal food porn on social media, being three times more likely to post a pic than women.

Food blogger and stylist Jennifer Jenner said the opportunity to personalise breakfast cereal bowls was one of the main reasons for their popularity on social media.

"A simple, beautifully styled bowl of cereal can look gorgeous and taste great in itself. However with the opportunity for people to get adventurous with their flavour and styling combos, the brekkie bowl can be a real social media star," said Ms Jenner, the founder of the blog 84thand3rd.com.

"We're starting to see people get really creative using more savoury combinations such as cereal with vegetables or fresh herbs. This trend will continue to grow as it gives people the option of a quick and easy sweet or savoury brekkie cereal bowl."

The Galaxy Research showed just over half a million Australians add vegetables to their cereal, almost a million add herbs and spices, half a million add spreads like peanut butter, but fruit (7.1 million) and nuts (3.8 million) were the most popular toppings.

Leigh Reeve, an advanced accredited practising dietitian and Australian Breakfast Cereal Manufacturers Forum director, said while choosing Insta-worthy cereal toppings was most important for nearly half a million Australians, the vast majority of people based their breakfast decisions on what was healthy. …

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