Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Multi-Purpose Living to Be the New Black; the Four W's Now Part of the Property Cycle: Matusik

Newspaper article Sunshine Coast Daily (Maroochydore, Australia)

Multi-Purpose Living to Be the New Black; the Four W's Now Part of the Property Cycle: Matusik

Article excerpt

Byline: ERLE LEVEY

THE Sunshine Coast continues to tick all the boxes in the property market.

Yet there are changes ahead in the broader picture as national and international economies reset themselves in a different environment to what we have been used to.

While sun, surf and sand continue to be lifestyle attractors, the Sunshine Coast beach culture is no longer the only game in town.

Speaking at Maroochydore on Tuesday, property analyst Michael Matusik said the beach was no longer the preferred location to live. It can just as much be about proximity to transport, schools, services, jobs and entertainment.

"We are not who we think we are,'' Mr Matusik told the Sunshine Coast Daily property update at Maroochy RSL Events Centre.

"It's a great place to live. Unlike any other in the world.

"Yet Sydney and Melbourne have understood that it's more about the experience, of how people feel.''

A changing property market reflects the swing to a more sharing society and Mr Matusik used four W's to explain: Where and when to buy are important but not everything.

What and who, is where the focus needs to be.

What people want to buy and why. What part of the market will buy from you in the future.

There are things happening in the market that will impact in the years ahead, he said.

Not just interest rates but the shift away from one full-time to several part-time jobs.

It will be more about yield and not just price growth. That will in part, dictate the type of product we will live in.

People will look at a property differently, at what we can use it for in the future and not how we have used it in the past.

Our nesting needs will change with the times, job sharing and wanting to be close to work and quality schools will have a huge impact.

The adjustment from one job to several, means we will have frequent, shorter shifts and so will need to reduce travelling time to compensate. …

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