Newspaper article The Evening Standard (London, England)

Grand Designs; Technology from Snaps of Succulents to Elaborate Extension Plans That Go Viral, Instagram Is the Ultimate Interiors Moodboard, Says Rachael Sigee

Newspaper article The Evening Standard (London, England)

Grand Designs; Technology from Snaps of Succulents to Elaborate Extension Plans That Go Viral, Instagram Is the Ultimate Interiors Moodboard, Says Rachael Sigee

Article excerpt

Byline: Rachael Sigee

IF YOU'RE posting photos of your outfit of the day (#ootd) while eating a #smoothiebowl, you're still missing a socialmedia trick. It's all about what's around you. Whether it's the floors or the wall behind you, Instagram is catnip to interior design. From the minutiae pottery and tiling to big projects such as side extensions, Instagram is the place to find inspiration. And if your upcycling venture succeeds and you post it online, the likes will roll in.

Pinterest is still the most expansive image library for interiors but its vast catalogue can be overwhelming. On Instagram you can have a manageable, but targeted, stream of perfect window shutters or galley kitchens sitting alongside your friends' updates and Drake's account.

For those lucky enough to have made it onto that bottom rung of the housing ladder, who are suddenly faced with major DIY projects, there's an array of like-minded people chronicling their adventures in grand designs so you can pilfer ideas. Try accounts such as @ thelittlevic and @victorianterrace or hashtags like #housetohome and #doerupper. Or use it to document your own progress and show off some impressive #beforeandafter shots.

HR adviser Charlotte Banks and her boyfriend moved into their twobedroom flat in Leyton in April and ripped out the completely beige decor to start again. Once they had sorted the basics whitewashed the walls, laid hardwood flooring, fitted a new kitchen and bathroom they turned to Instagram for the finishing touches.

She says: "We knew we wanted to lay metro tiles in an interesting pattern in the bathroom and kitchen, so searches like #tiledesign gave us loads of ideas. I like that you can be quite specific in your searches. At the moment we're looking for shelves to fill a space above our bed so we've been using searches like #hexagonshelf for inspiration."

For home-based clickbait, some specific terms are sure to get the followers in try gallery walls, latte art and cactus collections.

If you really want to rack up the likes, paint your lounge in Juniper Ash blue from The Little Greene Paint Company, stock up on your mid-century side tables at West Elm and make sure any metallic touches are in brass or copper (gold and silver are so gauche). …

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