Newspaper article News Mail Bundaberg Qld.

Battle of Ginger Drinks; Coca-Cola Ginger Rivals Our Own

Newspaper article News Mail Bundaberg Qld.

Battle of Ginger Drinks; Coca-Cola Ginger Rivals Our Own

Article excerpt

Byline: Ashley Clark Ashley.Clark@news-mail.com.au

COMPETITION for the region's beloved Bundaberg Ginger Beer is on the horizon after the announcement of a new ginger soft drink.

In an effort to target "lapsed Coca-Cola drinkers", the iconic red-labelled soda is picking a fight with the likes of famous brands Bundaberg Ginger Beer and Buderim Ginger, waging a ginger war. The limited edition Coca-Cola Ginger is targeted at young adults, and will launch exclusively in Australia first.

Coca-Cola South Pacific's Marina Rocha told media site Mumbrella the drink was about "helping Aussies make those special moments even more enjoyable and the launch of Coca-Cola Ginger is the first step towards this goal".

Bundaberg Ginger Beer general manager marketing Joycelyn Davies said it was no surprise that more companies were turning to the tantalising taste of ginger.

"While Bundaberg Ginger Beer has been a favourite in Australia and New Zealand for many many years, adding ginger to food and beverages has recently become quite trendy globally - so it is not surprising to see other beverage products attempt to ride on this trend," she said. …

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