Newspaper article Evening Chronicle (Newcastle, England)

Infiniti Sales Still Rising

Newspaper article Evening Chronicle (Newcastle, England)

Infiniti Sales Still Rising

Article excerpt

Byline: Lee Gibson

THINGS are looking up for Infiniti at the moment with record-breaking worldwide sales in 2015 rolling over into the first month of the New Year.

The latest figures from the Society of Motor Manufacturers and Traders showed that the Hong Kong-based luxury car maker posted a 72% increase in UK registrations in January compared to the same month last year.

That followed an increase in sales nationally of more than 60% last year over 2014 and helped the company to its 17th straight month of year-on-year sales rises worldwide.

Although the stats look impressive they represent a modest 1,195 actual vehicles shifted off UK forecourts last year and another 105 in January - so there's some way to go before the brand enjoys the popularity here that it has in America and the fast-emerging Chinese market.

The trend is in the right direction, though, and it has to be remembered that Infiniti has only been around since 1989 - and arguably only started seriously pushing itself in Europe much more recently.

A highly successful link-up with the Red Bull Formula One team helped to raise the profile and sales have been given some real momentum by the arrival in showrooms of the Q30 hatchback soon to be followed by the QX30, Infiniti's entry into the hugely popular compact crossover class.

Known as the M saloon before Infiniti renamed its entire range in 2013, the Q70 has, in contrast, been a stalwart of the marque's fleet for some time and offers an intriguing alternative to the primarily German fare in the executive saloon stakes.

A bold curvaceous design sets the Q70 apart from its competitors in the looks department, with a long, sleek profile and twin tailpipes giving it a sporty flourish.

Diesel, petrol and petrol-electric hybrid powertrains are available with four trim grades - Premium, Premium Tech, Sport and Sport Tech. …

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