Newspaper article Gympie Times, The Qld.

Valley Strengthens Ties with the Coast

Newspaper article Gympie Times, The Qld.

Valley Strengthens Ties with the Coast

Article excerpt

HIGH praise from Visit Sunshine Coast CEO Simon Latchford has been given to Mary Valley Country marketing for the way it has been showcasing the Valley.

Mr Latchford was attending the launch of the new Mary Valley map, business and community directory and website as guest speaker recently. He spoke about the visuals used across all the publications as perfectly aligned with the most recent approaches by VSC to highlight diversity of experiences to appeal to all interests.

Mary Valley Country - come out to play branding was in the spotlight at the launch of the latest in three marketing initiatives by Mary Valley Inc, which manages tourism marketing for the Valley.

Attendees at the launch also included Cory Gale from Visit Sunshine Coast, Gympie Mayor Mick Curran, Cr James Cochrane and Destination Gympie Region manager Andrew Saunders.

Officials were then taken on a bus tour of the Valley, stopping in at various locations and businesses to highlight the product. …

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