Newspaper article The Journal (Newcastle, England)

Crackdown on Advertising Junk Food to Children

Newspaper article The Journal (Newcastle, England)

Crackdown on Advertising Junk Food to Children

Article excerpt

Byline: Katie Dickinson Reporter katie.dickinson@trinitymirror.com

JUNK food advertising is to be banned across all children's media - including online and social - in a landmark decision to help tackle childhood obesity.

The new rules will ban the advertising of food or drink high in fat, salt or sugar (HFSS) across all non-broadcast media targeted at under-16s from July next year, the Committee of Advertising Practice (CAP) said.

The news has been welcomed by campaigners in the North East after it emerged that nearly one in four children in the region are overweight or obese when they start primary school - increasing to more than one in three by the time they leave.

The changes bring media such as print, cinema and, crucially, online and social media, into line with television, where strict regulation prohibits the advertising of unhealthy food to children.

They ban ads that directly or indirectly promote an HFSS product from appearing in children's media or other media where children make up more than 25% of the audience.

The new restrictions also apply to TVlike content online, such as on videosharing platforms or 'advergames', if they are directed at or likely to appeal particularly to children.

They have been welcomed by Cancer Research UK, which said the restrictions already in place during children's TV shows "aren't enough".

Lisa Millett, Cancer Research UK spokesperson for the North East, said: "Children in the region are regularly seeing adverts for junk food that make them feel hungry and influence what they eat. …

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